ZDFinfo

ZDFinfo is the documentary channel of ZDF,
with the objective to attract a younger audience.
The documentaries are promoted across digital platforms.

Die Welt der Pharaonen
The documentary series explores 4,000 years of ancient Egyptian history, aimed at a younger audience.
The challenge: how to engage 14–24-year-olds.
The solution reimagines ancient Egypt in a contemporary context, bringing pharaohs back as influencers.
Tutanchamun, Ramses, and Cleopatra communicate through the language of social media, using hashtags like
#MilkBathAndChill and the hieroglyphs of today: emojis.