ZDFinfo
ZDFinfo is the documentary channel of ZDF,
with the objective to attract a younger audience.
The documentaries are promoted across digital platforms.
Die Welt der Pharaonen
The documentary series explores 4,000 years of ancient Egyptian history, aimed at a younger audience.
The challenge: how to engage 14–24-year-olds.
The solution reimagines ancient Egypt in a contemporary context, bringing pharaohs back as influencers. Tutanchamun, Ramses, and Cleopatra communicate through the language of social media, using hashtags like #MilkBathAndChill and the hieroglyphs of today: emojis.
Liebe und Sex in…
Each episode focuses on a different country, where sexuality exists in the tension between tradition and modernity, yet in entirely distinct ways. These cultural contrasts are highlighted by bringing opposing perspectives together visually and linguistically, creating curiosity to explore these dynamics across different societies.
Die Macht der Superreichen
What does it actually mean to be ultra-wealthy? It means solving everyday problems, just in completely different ways.
Blutsbande – Clans in Berlin
The series juxtaposes everyday family life with the parallel world of family clans, creating a stark contrast between two realities.
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